Footwear products in e-commerce market share increased

In 2010, China's e-commerce has made rapid development. Note that the footwear market share in the electronic commerce goods rather large, brand shoe enterprise is showed up.

According to the China electronic commerce research center of data, 2010 online retail market size of 513.1 billion, more than doubled in 2009. The consultation in ereli "user buys most often buy goods category" survey, footwear accounted for more than a third of the share goods.

On the whole, footwear brand "net" form concrete can be divided into two classes: one is the brand of electronic Wholesale New Era Hats business model in. This kind of mode, foreign brand to the guest's representative. Hydratight guest not only form B2C online system front desk, also in the background to the customer order management, warehousing, logistics management in the optimization of the work to a further push. At the same time, hydratight guest still import the B2B, build and expand distribution system. Domestic brand enterprise criterion with bele, PEAK, li ning (column) represented. For example li ning have set up the online mall, etc. 2 it is brand of e-commerce mode of comprehensive mall. Foreign representative enterprise is Zappos, the enterprise from 1999 that started the e-commerce project, to 2010 sales have exceeded $1 billion mark. Domestic brand comprehensive mall class representative enterprise mainly famous shoes library, good joy to buy, happy brand such as rice, the three companies are annual sales exceeding RMB one hundred million.

Shoes are between fast moving consumer goods and durable consumer goods between the category, and the characteristics of both fashionable consumer goods, potentially huge market demand. At the same time, traditional strong brand products with high technical NHL Jerseys content, trusted strong, unit value products, such as small volume properties, for brand shoe comprehensive "net" provides the foundation. In the brand shoes "net" pioneer behind a renzi, summarized the successful experience is worth.

Experts say footwear enterprise foray into e-commerce must want to have "7 of the literacy" : one is shoe industry characteristics of a fully the understanding; 2 it is information system should be clear and docking; 3 it is strictly pursue customer satisfaction; 4 it is to have certain time accumulation; The fifth is to have appropriate capital investment; Six is the brand characteristics; Seven is a corresponding talent team.
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