3.Sunglass Hut launches floating popup

Sunglass Hut will launch a floating popup store on Sydney Harbour next week,

promoting sunglasses for the new summer season.
Globally, this marks the first floating pop-up location for Sunglass Hut,  part of

the Luxottica Group, which has more than 200 stores in Australia and New Zealand and

more than 2000 worldwide.wholesale Cheap sunglasses
Visitors can take in the views while shopping the worldwide range of Sunglass Hut

best-sellers and an exclusive 150 piece collection of-never–seen-before sunglasses,

that will not be available for purchase anywhere else in the world until February

2012.
Sunglass Hut has put together a four-day pop-up package that incorporates a number

of elements to provide a truly amplified brand experience.
The floating store is designed around the Sunglass Hut circle logo, incorporates a

DJ booth and features a transparent fit-out to capture the beautiful Sydney Harbour

surrounds.
“Retail is no longer just about four walls and a door and you cannot go past Sydney

Harbour for an outdoor store – you would be hard pressed to find a better setting

for selling sunglasses in the sun,” said Chris Beer, CEO, Luxottica, Asia Pacific.
The launch of the store will be marked by an exclusive event on 17 November at

Campbell’s Cove, Circular Quay, inviting VIPs from around the world.
“At Luxottica, we believe that people around the world are hungry for innovative

retail concepts that intensify emotions and enhance their purchasing experience.

With the first floating store located at Sydney Harbour, Sunglass Hut sets the tone, buy sunglasses

attracting shoppers that will be inspired by the natural scenery while shopping the

best eyewear selection of world-known fashion brands,” says Fabio d’Angelantonio,

Executive Vice President Sun & Luxury Retail and Chief Marketing Officer at

Luxottica globally.