Xiaoshan feather industry on commercial channel began in earnest

In recent years, the global warming and the economic weakness the influence of factors, hangzhou xiaoshan down a significant slowdown in export industry there, once the industry than gold price down once fell into the downturn.

Xiaoshan feather industry started in 1830, after about 200 years rise and fall of development, it has become China and even the world heritage of down to the research, development, processing and display of important areas. Recently held in hangzhou xiaoshan 15 th China feather products and clothing exposition and the first xiaoshan international feather festival, further enhance the xiaoshan "China feather" influence. In today's competitive environment, xiaoshan feather enterprise in order to be in an invincible position, and how to "break", how to grasp the pulse of the market?

Feather enterprise docking high-end market

After 30 years of market beat up and hangzhou xiaoshan xintang feather enterprise have quite actual strength, with many companies intends to push upmarket. Zhejiang xintang feather enterprise sells for ten thousand yuan of above "day price eider down" at home on the market supplies "particularly conspicuous".

According to introducing, at present, a common eider down to the market price of 500 is 600 yuan, 1000 yuan of buy sunglasses good quality a little one. Hangzhou is thriving feather Co., LTD and zhejiang tianxiang holding group of high-end duvet pricing is in 15000 yuan of above. The most expensive eider down a feather has reached 16000 yuan, in the hangzhou tower 700 square meters in the shop of sell, so far, this shop has sold this year more than 20 such duvet, market potential is very big. Zhejiang tianxiang holding group also has a similar high-end duvet, but the chairman ChenZhaoXian believed that such duvet positioning the crowd more high-end, sales amount is small. Many consumer also said, built his own ordinary duvet, send relatives and friends, you can consider the more expensive kind of duvet, also can show respect and love to their superiors. According to the understanding, this kind of high-grade duvet, with high volume is very high-end flower, the domestic and world more advanced fabrics, and matches by the fine workmanship of the textile embroidery, is the present relatives and friends on the market.

Hangzhou xiaoshan www.chinabadminton.com, the chairman of the board of the garment Co., LTD HanBaoHong thinks, at present the feather products of their most difficult two problems are run MaoHeYou smell. How to solve this problem, is HanBaoHong has been on the mind of great things, therefore www.chinabadminton.com garment established as the nanjing star biological technology Co., LTD. After many years of hard work, feather garment finally the research and design of the a duvet, high temperature process to deal with feathers, produced "sterile, tasteless, and don't NFL Jerseys drill hair" duvet, solve the problem and smell run hair, clothing have apparently have primaries in the high-end market ability duvet drafted. The duvet in manufacture craft in break through the traditional design, in the market dominate. At present, this kind of eider down for patent has been down. The fine product quality and unique design, has attracted many customers have to make a reservation. Before the Spring Festival, feather garment of eider down in zhejiang, shandong will be comprehensive in jiangxi province and three places of market, and feather garment is also planning to in in the near future in high-end mall site set up production sales points eider down.

Network mall achievement of down direct selling new mode

By the economic crisis, the excess capacity, the multiple influences such as homogeneity competition, many feather products enterprise and all levels of dealers turn the crisis into an opportunity for how?
Located in xiaoshan xintang, zhejiang Joe and Joe technology Co., LTD. Of all have their own YaoYue down company, brand products, sales market and China entity feather down trading center nets, it may be said of down to the community of "multiple identity character". But let him "scene" is not the entity shop, but he's a new online sales format--the Internet mall. The feather products online trading market was established in 2000. This year, get from the department of industry and commerce registration certificate online market, it also marked the first network mall xiaoshan formally birth.

The network of the mall, the establishment of down the development of the industry of xiaoshan provides a new platform. The use of the platform, feather industry enterprise can realize online enterprise introduction, product promotion, consumers can to the online market choose goods, realize the feather products, from raw materials to finished products online wholesale and retail, and complete the payment on the Internet. Online trading market also released in time the government has various policy measures, for the development of the enterprise to provide policy advice.

By new marketing methods, he will not only the past overstocked products sold out, and their registration card of serious feather products also hot. The brand after he more than 10 years of intensive cultivation, the products have the quality guarantee, so customers to the confidence of the product is very high, plus products from LED Lamps the factory direct sale to the end user, tell the many of the intermediate links, and the customer get natural is inexpensive high-quality products. His network mall sold over national down the product of the company, the BoSiDeng, XueZhongFei, snow chi, and other famous manufacturer also is in the network a mall "cruise".

According to information, the country now has more than 5000 companies and down products enterprise, market increasingly fierce competition, who all want to share a "cake". As for the future, YaoYue all said: "we are still based on local, because directly influence the feather products competitive is raw material, xintang is one of the country's feather and down the acquisition of the center, this is our biggest advantage. And at the same time we also 'serious' for the center, the use of brand new way of network mall, so that customers can buy more favorable than big supermarket, better feather products."

Products from the factory direct sale to the end user, xintang street YaoYue are region characteristic industry-feather, has opened up a whole new network sales model. Have entity enterprise, has the brand products, network marketing, YaoYue all believe in recession can xintang down of the environment, of its own.
Relevant article:Clothing business